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WLT Saturday Craft Seminar: “The Secrets of Character” with Matt Bird

July 8, 2023 10:00 AM - 11:30 AM CDT



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A few times a year, the WLT hosts Saturday Craft Seminars featuring a presentation and conversation with an author who has recently released a book on the craft of writing. Everyone who buys a ticket will receive a copy of the book and access to the live event on Zoom (see below for full details).

This July, we can’t wait to bring back our Saturday Craft Seminars with two exciting books. The first (on July 8th) will feature Matt Bird and his craft book The Secrets of Character: Writing a Hero Anyone Will Love and the second (on July 29th) will feature Chuck Wendig and his book Gentle Writing Advice: How to Be a Writer Without Destroying Yourself.

IMPORTANT: If you are registered for the 2023 Summer Writing Retreat your registration will include access to both WLT Saturday Craft Seminars in July (plus the books). You DO NOT need to purchase a registration via this page. For more information on the Summer Writing Retreat, click here

About the event:

The bad news is that gatekeepers are only willing to read the first ten pages of your manuscript, but the good news is that that’s all you need to hook them, if you’ve got a great hero. In just ten pages, how do you make readers believe in the reality of your hero, care about their circumstances, and invest in them to solve a big problem?

Matt Bird, author of “The Secrets of Story” and “The Secrets of Character” will present an interactive lecture to help you create a hero your audience will love (even if the hero’s loathsome). Utilizing examples drawn from the first ten pages of novels, movies, TV shows and memoirs, Matt will show how the greats have done it and how you can, too. Participants will learn to search their own lives for moments that would make others believe in, care about and invest in themselves, and then apply that to any character they wish to create.

About the book:

An insightful and actionable guide to creating a hero that listeners will fall in love with, from the author of The Secrets of Story.

The hardest yet most essential element of writing great fiction is character—specifically, creating a central hero who is relatable, compelling, and worth the audience’s precious time. In this entertaining and practical guide, popular blogger, writing coach and screenwriter Matt Bird breaks down what makes characters embraceable and unforgettable, and presents insider tips and tricks for writers of all levels and genres.

Generously packed with examples from popular books and movies analyzed with engaging specificity, this expert guide reveals what makes audiences believe, care, and invest in great characters—and how to bring your own characters vividly to life.

This event will take place on Zoom. All registrants will receive a link to the live webinar and will have access to the recording for a full 30 days after the event. Which means, if you can’t join us in person you won’t miss a thing!

What previous Saturday Craft Seminar attendees had to say:
  • “LOVED IT! I loved the format very much. Great content followed by great conversation.”
  • “I love the idea for this series, and I can’t wait to learn more.”
  • “I really like this program and look forward to the next installment.”
  • “A great program as always! Thanks WLT staff for your hard work!!”
  • “These are fantastic courses and have been instrumental in helping advance my craft. Thank you!”

Additional details regarding receiving the book:

All ticket holders residing within the United States will have the option of receiving a physical copy or ebook. Unfortunately, we’re unable to offer a complimentary book to registrants outside of the United States unless you can provide a US mailing address. 

All information needed to send books to registrants will be collected at check out. Please be sure to fill out your information carefully before confirming your ticket purchase. An email will be sent to all ticket holders when books have been shipped. Depending on available stock and the date a ticket is purchased, some books will be available after the date of the event.

Featured Presenter(s)

Matt Bird is the author of the bestselling “The Secrets of Story: Innovative Tools for Perfecting Your Fiction and Captivating Readers” and the recent follow-up “The Secrets of Character: Writing a Hero Anyone Will Love.” He is from Atlanta, Georgia, got an MFA at Columbia University and currently lives just north of Chicago with his wife, the author Betsy Bird, and two adorable children.  


July 8, 2023
10:00 AM - 11:30 AM CDT
Event Categories:


Online via Zoom